Our Journey of Taste Has Reached the Middle East Fair!
Last week, we were at one of the most important gatherings in the heart of the Middle East: Middle East Food Fair.
Taking part in this highly anticipated fair every year is not only a participation for us, but also means carrying our journey of quality, trust and innovation to new geographies.
This year, we exhibited not only our products but also our values. We introduced our production approach that focuses on food safety in many aspects, from digital traceability to our artificial intelligence-supported milling technology. With every visitor we hosted at our stand, we had the opportunity to share the labor, vision and passion beyond the dough.
The Middle East market is not only a new target for us, but also a place where we are culturally very close and where we can share flavor stories together. In this sense, especially our special series ranging from croissant flour to pizza flour attracted great interest at the fair.
The new ties we established with international buyers, bakers, chefs and distributors during the fair foreshadowed the steps that will further strengthen our export network. It is a source of pride for us that the products coming out of our dark mill shaped by “Industry 4.0” find a place on the world's tables.
We would like to thank everyone who showed interest in our stand, met us and wanted to get to know us better. See you at new fairs and new success stories!
